The Cleveland Institute of Art (CIA) is seeking a creative and data-driven Digital Marketing Manager to lead its digital marketing efforts, overseeing the college’s website, digital advertising, social media strategy, content creation, and virtual tour. As a key member of the Enrollment Marketing team, this role reports to and collaborates closely with the Vice President for Enrollment Management + Marketing while working alongside the Director of Enrollment Marketing and the Director of Internal Communications + External Relations.
This role serves as CIA’s webmaster, ensuring the college’s website is engaging, user-friendly, and accessible while leveraging analytics to improve site performance. Acting as the primary liaison with our web vendor, Thunder::Tech, the Digital Marketing Manager ensures accessibility standards are met and the site reflects the institution’s dynamic brand. Additionally, they will develop and execute CIA’s social media strategy, strengthening brand presence by creating compelling content—including photography, graphics, and short-form video—while staying ahead of emerging trends. Engaging with audiences, fostering community interaction, and collaborating with students, faculty, and staff to showcase authentic CIA stories are central to this position.

In the area of digital marketing and advertising, this role oversees paid social media campaigns, search engine marketing (SEM), display advertising, and OTT (over-the-top) media. They will work closely with external vendors and internal teams to optimize campaigns for maximum reach and effectiveness while staying informed on evolving technologies and best practices. A data-driven approach is essential, as the Digital Marketing Manager will track, analyze, and report on key performance indicators (KPIs) across web, social media, and digital advertising to enhance engagement and optimize digital strategies.

The ideal candidate will bring proficiency in website management (WordPress CMS), basic knowledge of HTML & CSS, and an understanding of UX/UI principles. Strong experience in SEO, SEM, paid social media (Facebook Ads, Instagram, LinkedIn, TikTok), and Google Ads & Analytics is key. They should be adept at using social media management tools (Hootsuite, Sprout Social, Meta Business Suite), content creation tools, and AI-driven marketing solutions. A background in higher education marketing is preferred, along with excellent collaboration, communication, and project management skills.

CIA is committed to fostering a diverse and inclusive workplace and encourages candidates of all backgrounds to apply, even if they do not meet 100% of the listed qualifications. If you are passionate about leveraging digital marketing to enhance engagement and connect with audiences in meaningful ways, we invite you to apply and be part of an institution that values creativity, innovation, and storytelling.

Compensation
This is a full-time, exempt position. Compensation is commensurate with experience and qualifications. CIA offers a benefit package including; paid time off accrual, 13 paid holidays, as well as additional time off while the college is closed during winter break. CIA offers health and dental insurance, life and disability insurance, 403B retirement contribution, tuition remission, free campus parking, and inter-museum council discounts.

Review of applicants will begin immediately and will continue until position is filled.

CIA is committed to increasing diversity in our community and actively recruits individuals from all backgrounds. Additionally, CIA complies with all applicable federal, state and local laws and provides equal opportunity in all educational programs and activities, admission of students and conditions of employment for all qualified individuals regardless of race, color, sex, religion, age, disability, sexual orientation, protected veteran status, gender identity or national origin.

ABOUT CIA

CIA is also a great place to work, and manifesting a positive culture and sense of belonging is a big part of who we are. We work hard and are proud of our employees’ collective contribution to our mission — but we also play hard and like to have fun. We challenge and support one another, integrate our institutional values in our work in a meaningful way, celebrate our successes, embrace learning and continuous improvement in all that we do, and are driven by our students’ success and the creative environment that inspires us every day.
CIA is one of the nation’s leading accredited independent colleges of art and design. Since 1882, the college has been an educational and cultural cornerstone in Cleveland, Ohio, producing graduates competitive as studio artists, designers, photographers, contemporary craftspeople, and educators. With approximately 600 students, CIA offers a personal educational experience with the benefits of a larger institution. CIA students can choose from 13 majors in fine and applied art, each leading to a Bachelor of Fine Arts. Students live and work in Cleveland’s University Circle, one of the country’s most unique cultural centers – recently named by USA Today as one of the Top 10 Best Arts Districts in the country.

The mission of CIA is to cultivate creative leaders who inspire people, strengthen communities, and contribute to a thriving and sustainable economy through an innovative education in art and design. For more information, visit www.cia.edu

Pay Range: $36,000 – $50,000 per year