The ideal candidate will be:
- Proactive, self-starter with a positive attitude
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Creative
- Detail-oriented and capable of producing high-quality work in a fast-paced environment
- Able to adapt to changing priorities and work under pressure
- Highly interpersonal with a demonstrated ability to build relationships across teams and with a variety of stakeholders
Purpose of Job:
The Marketing Associate helps to strengthen the functions of the department by supporting day-to-day marketing activities including the areas of social media marketing; content development; digital and traditional advertising; graphic design; internal and external communications; project management and other special projects as needed.
Major Duties and Expectations
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Program Event StorytellingCapture high-quality photographs that highlight key moments and participants, ensuring a visually engaging representation of events.
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Document detailed notes and observations during events to create comprehensive and accurate records that support storytelling and marketing strategies.
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Craft compelling narratives that effectively communicate the impact and significance of program events, utilizing multimedia elements such as photos and videos.
Website
- Ensure content is consistently up-to-date, accurate and aligned with agency objectives
- Optimize user experiences via feedback, analysis and industry best practices
- Assist with strategic projects: search engine optimization (SEO), site upgrades, etc.
Social Media
- Develop annual plan; manage platforms, timelines and calendars; ensure proper execution
- Develop, schedule and post content; engage with followers
- Conduct continuous analysis; optimize reach
- Generate and leverage enhanced content, prioritizing new video strategies
E-newsletters
- Develop annual plan; manage timelines and calendars; ensure proper execution
- Write and edit messages for internal and external audiences
Design & Content
- Draft print materials, including flyers, brochures, posters, appeals, invitations, etc.
- Create engaging written, graphic and video content for all digital channels
- Draft speeches, position statements, press releases, talking points, etc.
- Edit and proofread copy
Other
- Assist in the planning, creation and execution of marketing campaigns across different channels
- Coordinate between teams to ensure consistency in goal alignment
- Maintain the department’s library of digital marketing assets and inventory of collateral and/or promotional items; refresh and reorder as needed
- Prepare reports, presentations and other documents
- Utilize CRM-style data base to manage workflow, analytics, distribution lists, contacts and engagements
- Monitor trends and metrics; analyze feedback and data, report outcomes; help shape strategy
- Serve as main intake and liaison for all agency-related marketing requests
- Act as a team affiliate for cross-team events and priorities
- Provide project management and support to outside vendors
- Act as an ambassador of CHSC
- Ensure adherence to all brand guidelines
Education/Experience/Skills
- Bachelor’s degree, preferably in digital or social media marketing
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Graphic design experience
- 5+ years of experience in a marketing/communications role
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Excellent written and verbal communication skills
- Understanding and proficiency with AI tools to support copy production
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Experience with social media platforms and scheduling tools (Hootsuite, HubSpot)
- Basic knowledge of SEO, digital marketing, and analytics tools (e.g., Google Analytics, Constant Contact)
- Ability to work collaboratively in a team environment and handle tight deadlines
- Experience with graphic design tools (e.g., Adobe Creative Suite, Canva)
- Familiarity with CRM and email marketing platforms (e.g., HubSpot, Constant Contact)
- Basic understanding of paid advertising campaigns
