Summary:
This role is responsible for Marketing products and services by developing and implementing marketing and advertising campaigns, maintaining promotional materials inventory, planning meetings, and working with branch, purchasing, sales, and e-commerce teams to continually generate ideas to connect with and service our customers.

Duties and Responsibilities:

Brand Assets & Brand Ambassadorship

• Manage Mars Electric’s brand assets which include its logo, photographs, imagery, design, and messaging.
• Order, distribute and manage inventory of Mars Electric branded apparel and accessories for associates and customers.
• Ensure all brand assets (logo, colors, photos, messaging, truck wraps, signage, etc.) are being used consistently and effectively everywhere.
• Plan events at headquarters for contractors and establish metrics to measure the effectiveness of the events.
• Distribute marketing content across social media channels to ensure maximum visibility among customers.
   

Co-Op Program

• Work with manufacturers from whom Mars Electric buys products to secure co-op marketing dollars.
• Use the co-op dollars to conduct marketing activities that you plan and execute.
• Track all co-op funds and marketing activity associated with the funds.

Digital Marketing

• Participate in a team to improve our e-commerce website and app.
• Responsible for managing the process, working with associates to develop the content, and ensuring the project stays on time and within budget.
• Assist to gain input from customers regarding features, functionality, and usability.
• Monitor the effectiveness of the website and make improvements based on results.
• Own the website when it comes to keeping it up to date, adding new content, photos, videos, etc.
• Develop content for posts and a schedule for Facebook and LinkedIn.
• Assess other social media platforms where Mars Electric does not have a presence to see where there is opportunity.

Branch Events

• Plan and execute events at 12 branches to help increase sales on those days.
• Advertise the counter days at branches, on our website, on social media, etc.
• Be part of team that identifies a product of the month to promote at the branches.
• Work with internal and external associates to develop the marketing materials to promote it and develop metrics to measure their effectiveness.

Sales Support

• Provide marketing support when a new branch is opened, or a branch moves or changes.
• Provide marketing support when the sales team identifies a new target audience to solicit or when we bring in a new product.
• Provide marketing support to every internal team’s sales effort such as the Lighting Showroom Team, Gear Team, etc.

Competencies:
Project Management – Ability to stay on target and utilize necessary resources.
Communication – Skilled at using multiple channels or means to communicate important messages (e.g., memos, newsletters, meetings, electronic mail).
Creativity & Innovation– Can develop new ideas and support the introduction to internal and external customers.
Detail Oriented – Strong organizational and analytical skills.
Customer Orientation – Strong ability to satisfy both internal and external customer’ needs “customer satisfaction”.
Collaborative – Works well with others to meet the needs of the organization.
Follow-Up – Ensure all work requirements are completed in a timely and accurate manner.

Requirements, Skills & Qualifications:

• Bachelor’s degree in marketing required.
• 2-4 years related experience.
• HubSpot Certification preferred.
• Excellent communication including written, verbal, and presentation to senior level audience.
• Strong knowledge of business processes and analytical support systems.
• Advanced knowledge of Excel and proficiency with remaining Microsoft Office Suite products.
• Must be able to travel between locations, to vendor locations, customer sites and training facilities.
• Experience using marketing CMS and automation tools (HubSpot preferred).
• Experience working with Adobe Suite, specifically Photoshop, InDesign, and Premiere Pro.
• Experience working with Google Ads, Google Shopping, and other online advertising platforms.
• Experience with SEO best practices

Continuous sitting and typing, frequently talking, and using eye and hand coordination and may also be required to climb or balance; stoop, kneel, crouch or crawl. Standing, walking, bending over, and repetitive use of legs are done occ