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Marketing Coordinator – Mars Electric

This role is responsible for Marketing products and services by developing and implementing marketing and advertising campaigns, maintaining promotional materials inventory, planning meetings, and working with branch, purchasing, sales, and e-commerce teams to continually generate ideas to connect with and service our customers.

Duties and Responsibilities:

Brand Assets & Brand Ambassadorship

  • Manage Mars Electric’s brand assets which include its logo, photographs, imagery, design, and messaging.
  • Order, distribute and manage inventory of Mars Electric branded apparel and accessories for associates and customers.
  • Ensure all brand assets (logo, colors, photos, messaging, truck wraps, signage, etc.) are being used consistently and effectively everywhere.
  • Plan events at headquarters for contractors and establish metrics to measure the effectiveness of the events.
  • Distribute marketing content across social media channels to ensure maximum visibility among customers.

Co-Op Program

  • Work with manufacturers from whom Mars Electric buys products to secure co-op marketing dollars.
  • Use the co-op dollars to conduct marketing activities that you plan and execute.
  • Track all co-op funds and marketing activity associated with the funds.

Digital Marketing

  • Participate in a team to improve our e-commerce website and app.
  • Responsible for managing the process, working with associates to develop the content, and ensuring the project stays on time and within budget.
  • Assist to gain input from customers regarding features, functionality, and usability.
  • Monitor the effectiveness of the website and make improvements based on results.
  • Own the website when it comes to keeping it up to date, adding new content, photos, videos, etc.
  • Develop content for posts and a schedule for Facebook and LinkedIn.
  • Assess other social media platforms where Mars Electric does not have a presence to see where there is opportunity.

Branch Events

  • Plan and execute events at 12 branches to help increase sales on those days.
  • Advertise the counter days at branches, on our website, on social media, etc.
  • Be part of team that identifies a product of the month to promote at the branches.
  • Work with internal and external associates to develop the marketing materials to promote it and develop metrics to measure their effectiveness.

Sales Support

  • Provide marketing support when a new branch is opened, or a branch moves or changes.
  • Provide marketing support when the sales team identifies a new target audience to solicit or when we bring in a new product.
  • Provide marketing support to every internal team’s sales effort such as the Lighting Showroom Team, Gear Team, etc.

Project Management – Ability to stay on target and utilize necessary resources.
Communication – Skilled at using multiple channels or means to communicate important messages (e.g., memos, newsletters, meetings, electronic mail).
Creativity & Innovation– Can develop new ideas and support the introduction to internal and external customers.
Detail Oriented – Strong organizational and analytical skills.
Customer Orientation – Strong ability to satisfy both internal and external customer’ needs “customer satisfaction”.
Collaborative – Works well with others to meet the needs of the organization.
Follow-Up – Ensure all work requirements are completed in a timely and accurate manner.

Requirements, Skills & Qualifications:

  • Bachelor’s degree in marketing required.
  • 2-4 years related experience.
  • HubSpot Certification preferred.
  • Excellent communication including written, verbal, and presentation to senior level audience.
  • Strong knowledge of business processes and analytical support systems.
  • Advanced knowledge of Excel and proficiency with remaining Microsoft Office Suite products.
  • Must be able to travel between locations, to vendor locations, customer sites and training facilities.
  • Experience using marketing CMS and automation tools (HubSpot preferred).
  • Experience working with Adobe Suite, specifically Photoshop, InDesign, and Premiere Pro.
  • Experience working with Google Ads, Google Shopping, and other online advertising platforms.
  • Experience with SEO best practices

Continuous sitting and typing, frequently talking, and using eye and hand coordination and may also be required to climb or balance; stoop, kneel, crouch or crawl. Standing, walking, bending over, and repetitive use of legs are done occ


Job Category: Marketing
Job Type: Full Time
Job Location: Cuyahoga County

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