The Sirens are Here and Kiersten Green is Answering the Call 

Long before the Cleveland Sirens take the court, the WNBA’s newest franchise is already building a passionate community across Northeast Ohio. For Kiersten Green, a former college basketball player, a lifelong passion for women’s sports has come full circle, leading her to a leadership role with the WNBA’s newest franchise. 

 After going through the inside sales program with the Cleveland Cavalieres, Kiersten spent the next few years meeting sales goals and advancing in the department. Then, in the summer of 2024, rumors began circulating that Cleveland could be home to a WNBA expansion team. “Obviously that was very exciting for me,” Kiersten shared. Having played basketball and being super passionate about women’s sports.” This passion led her to apply for a position with the new team. 

Hard work, preparation, and an unwavering commitment to women’s sports helped propel Kiersten into one of the most exciting leadership opportunities in professional sports today. 

“I did a great job excelling in my role with the Cavs. A lot of times you can get ahead of yourself and you’re always thinking about the next move, but I was very dialed in. I thought; how can I be the best group sales manager? How can I get us to our next level?”  

Then, when the opportunity to join the Sirens staff arose- Kiersten was able to position herself as the perfect fit. “I was able to not only demonstrate the passion for this role and the WNBA, but I also had the credibility I could back up.” This passion and drive, coupled with timing, led her to where she is now, as the newly appointed Vice President, Ticket Sales & Service Cleveland Sirens- one of the first employees for the Sirens team. 

As a WNBA fan, this opportunity was a dream come true for Kiersten, and she isn’t alone in her passion for women’s sports. 

From the moment the rumors started to spread to the brand launch day, Cleveland’s support has only grown stronger, and now that the team officially has a name, the city is answering the Sirens’ call. The Sirens secured 3,000 founding-member deposits within the first 30 hours of launching their website and have since surpassed 12,000 deposits, demonstrating strong demand for women’s professional basketball in Northeast Ohio. “Being a founding member of the Sirens is so much more than just a ticket to a game, it’s becoming a part of the Sirens community from day one and people do not want to want to miss out on this opportunity.” Kiersten emphasized. 

With only 15 teams in the WNBA, compared with 30 in the NBA, Cleveland’s new franchise enhances the city’s appeal as a destination for women’s basketball fans while creating new opportunities for tourism, economic engagement, and community pride.  

“Cleveland as a city is obviously, very sports-minded and has a very passionate fan base in terms of the Guardians, the Cavs, the Browns, and now us, the Sirens” Says Kiersten” In fact, roughly 20% of current initial payments are also Cavs season ticket holders. 

Some of the excitement surrounding the Sirens’ arrival is rooted in Cleveland’s rich history in women’s basketball. The Cleveland Rockers were one of the WNBA’s original franchises, helping establish a passionate fan base for women’s professional basketball in the region. More than two decades after the Rockers played their final game, their legacy continues to fuel the enthusiasm surrounding the Sirens today.  

“I think that the excitement was there to help us. We had the Rockers 23 years ago, and The Sirens are really building upon the base that they already created. We wanted to include the former Rockers players in the brand launch. They are incredible, and they’ve been super supportive in this process, so that makes it even more rewarding” Kiersten explained. 

The Sirens’ arrival builds on Cleveland’s longstanding reputation as a destination for major sporting events. From the NFL Draft to the NCAA Women’s Final Four, the city has consistently demonstrated its ability to host events that draw visitors from around the country.  In 2024, Cleveland hosted the NCAA Women’s Final Four, creating an opportunity for fans to connect, celebrate the game, and reflect on the growing visibility of women’s basketball. Especially for Kiersten, who played Women’s Basketball in Cleveland during her college years. “It is really crazy how far women’s basketball has come, even thinking about when I played, and it wasn’t that long ago” Kiersten reflected. 

As women’s sports continue to experience unprecedented growth nationwide, the Cleveland Sirens are poised to become one of the movement’s most visible success stories. The city’s new WNBA expansion team is a testament to the league’s growing popularity and the passionate fanbase embracing women’s basketball, and that community will only grow with new generations of WNBA fans. 

 “I’ve gotten so many comments from parents and people who played and used to travel to Indiana and Chicago to go to games, and now we have a home base here right in the state of Ohio. That’s really special, right? Kiersten said.  “In terms of the next generation, there will be so many opportunities that young girls and boys will now have here in Cleveland.”  

With the growing popularity of women’s sports in Cleveland, more people are being introduced to the WNBA for the first time and discovering a welcoming fan community along the way. Kiersten encourages new fans to dive in with the Sirens. 

“You don’t necessarily have to be a WNBA fan or a women’s basketball fan.” Kiersten explained, “If you’re just into women’s sports, you’re going to find your community with the Sirens” 

 For the Sirens, basketball is just the beginning.  It’s about creating a place where people can come together, build connections, and celebrate the power of women’s sports.  

For Kiersten, the team’s success won’t be measured solely by tickets sold. It will be measured by the community being built around it. From founding members to future generations of fans, the Sirens are creating a place where people can connect, belong, and celebrate women’s sports together. 

Ready to answer the call? Learn more about the Cleveland Sirens and become a Founding Member at here. 

Kiersten Green and Rocket Arena have partnered with Engage! Cleveland to help our community access some of the lowest-priced tickets for events at Rocket Arena, and we can’t wait to extend those savings to Sirens games beginning in 2028. As we wait, use code ENGAGECLE at this link for exclusive discounts on Arena event tickets this year. 

 Authored by: Sarah McCord